The Pillars of Your Seenly Score
Your Seenly Score is calculated using two core pillars that reflect how visible, established, and competitive your business is across search engines and within your local market.
Search Authority (60%)
Search Authority measures the overall strength of your business's presence in organic search results. It combines three important performance signals:
- Domain Rating: The authority and credibility of your website based on the quality and strength of the websites linking to it.
- Top Three Keyword Rankings: The number of relevant search terms for which your business appears within the first three organic results.
- Monthly Organic Traffic: The estimated number of visitors who discover your website through unpaid search results each month.
Together, these signals indicate how easily potential customers can find your business when searching for relevant products, services, or information. Because search visibility has a significant influence on customer discovery, Search Authority accounts for 60% of your overall Seenly Score.
Local Presence (40%)
Local Presence measures how established and trusted your business appears within its immediate service area. This portion of your score is primarily influenced by the number of customer reviews associated with your business.
A strong review profile can demonstrate that your business is active, trusted, and recognized by customers in the local community. A higher review count can also help distinguish your business from nearby competitors and strengthen its overall local presence.
Local Presence accounts for 40% of your Seenly Score, reflecting the important role that customer trust and community recognition play in local visibility.